Just like a juicy peach, your brand’s content should be firm and fresh. Definitely not too ripe.
A couple of times a year, it’s a really smart idea to do a complete review of your content, from your website, to social channels, to marketing materials.
It sounds like a chore, but it’s worth it. Here’s why:
No one wants the squashed fruit
Ok we’re labouring the metaphor a bit. But fresh, new content keeps people interested in your product or service. Just like a re-dressed shop window, people will revisit your digital space when there’s new and interesting things to see.
Regularly refreshing your online presence makes the Google bots like you more. Businesses with regular activity appear higher in search results, so publishing a new blog, adding a page to your website or even updating the visual appearance can all help you to be found.
Be a helper not a seller
You probably started your business to help people solve a problem or to meet a need. Updating your content to show your desire to help, whether it’s with new information or just a joke that brightens your customers’ day, makes you the type of place people want to come back to.
Reviewing your content takes a little bit of time, but it’s a great investment in your business. If you start with a plan, keep your original purpose in mind, and go through things methodically, we guarantee you’ll be happy with the results.
Not sure where to start? You can always ask us to give your peach a little squeeze. We’re not shy.